Brand Culture

Who you are and what you stand for is based on what you value.

At an individual level they provide the building blocks to one’s personality. At an organisational level, brand values create cultural capital.

Innovest Investment Research cites that intangible value drivers represent 60%-85% of a company’s market value.

The value of a brand’s identity goes far beyond external communications and design. It’s an energy that gets translated into everyday processes and behaviours by the people who represent the brand itself.

While it is important to be clear about what your brand values mean, it is also important that your stakeholders have a consistent experience of them.

CuriousLeaders helps re-energise people behind a brand’s direction and expression. We facilitate the transfer of business coaching tools that enhance leadership development skills so that our clients can role model the brand culture they wish to see.

Bottom line, you can either manage your culture or have it run you.

“The feedback from our team was that this ‘Happening’ week was very special for them. It was an extra-ordinary time with an outstanding team. People often reference back to this event. I myself will never forget it and whenever we talk about Innovation I share the results and reference back to it.”

 

B. Schandl, Senior Consumer Insight Manager – EEMA, Kraft Foods International