Telefonica

The Corporate University is a wonderful place where the top 2000 leaders across Telefónica’s institutional and commercial brands (O2, Movistar, Terra, Vivo and many others) have an opportunity to come together as a network and learn about each others’ regions, markets and strategic developments.  It is where the company’s CEO’s, Directors and high potential talent have time to reflect and continue to hone their ongoing personal development skills.

Our relationship with Telefónica started in 2009 when we were asked to design and deliver a four day intensive programme called ‘Leading Transformation For Profitable Growth’.

It was clear that they were not looking for a ‘business as usual’ approach. We knew we were competing with Deloitte and a number of excellent business schools for the initial project.  At the time, nobody had heard of us, or the strategic alliance partner (Shirlaws Corporate) we invited to collaborate with us.  In an environment dominated by faculty members with heavy duty academic credentials we were a complete ‘wild card’ choice.

We won the assignment and as a result of its success were asked to develop another four day programme called ‘Customer Focus’ in 2010. This is about designing and delivering end-to-end branded customer experiences on behalf of Telefónica globally.  We put together a team which includes the former head of customer services for Virgin Atlantic and the global head of IBM’s client services for Telefónica. The programme combines CuriousLeaders founders’ expertise in customer insight, CRM and branding with Shirlaws business coaching models, Telefónica’s tools and storytelling by people who share their personal experiences (both good and bad) along the customer journey.


"They have demonstrated a real desire to understand the Telefónica business and the challenges it faces. Their approach is extremely practical, resulting in highly interactive and experiential programmes that have helped Telefónica leaders to take personal responsibility for their own role in supporting the organization’s global strategy. They have introduced our senior directors to practical models, tools and skills to lead and implement strategic transformation initiatives at global and local levels."

C. Jones, Programme Director, Telefónica Corporate University